HISTORY, SOCIAL INCLUSION & AN ADRENALINE-FILLED BIKE RACE!
Read more at the crowdfunding site Rockethub: http://www.rockethub.com/projects/36948 or at the project’s website: www.svajerlob.com
We have a dream. A project. A goal. Quite simply, it combines three fantastic bicycle ingredients: cargo bikes as transport in cities, the all-important social inclusion and a fantastic, traditional, historical bicycle race.
In May 2014, we want to stage the first cargo bike championships in Rio de Janeiro, in order to raise awareness about the hard-working cargo bike messengers of the city and elevate them to a position of much-deserved respect. We want to stage a high-profile event that thrills, inspires, and captures the imagination of the entire city.
A whole day of social inclusion wrapped up in a kickass, back-breaking bike race.
Thanks so much to director Michelle Chevrand and cinematographer Uirá Fornaciari for making our crowdfunding video!